Is Martha Stewart a Stepford Wife or part of the New Domesticity?
Confession: I bought into the Martha Stewart brand, seeking out her goods at Kmart before she transitioned to Macy’s. She had a manufacturer that created quality homewares at a comfortable price point for the fledgling starter apartment. Martha has style and vision.
Sometimes I watch her show on PBS, noting how she turns out perfectly-made food. That takes skill and foresight. Planning. And if you look around the kitchen set, means.
So I wonder, would Martha Stewart be considered a former Stepford wife or as part of the “urban homesteading” movement? Where does her icy aristocratic elegance fit into the discussion of the New Domesticity? And where do the -Americans fall into this conversation? Where would I be? Do I fall into the same white norm?
(Remember, I was the one who had to read Cheryl Mendelson’s Home Comforts to gain a sense of how to maintain a household…)
Let me know what you think: in these discussions about domesticity (with food as one of the backbones of this profession), are we all following the cultural norm of the white middle class? How do the voices of first- and second-generation Americans enter this forum?